You can easily choose components to take advantage efficiency-building
teamwork applications, improve communications, bolster use of
organizational intelligence. Using 'mass-customization,' we
construct a solution from our products-- we implement the code,
integrate with existing data sources. And deployment happens
in no time at all! [Details]
- You reach a greater audience of consumers and constituents
with e-commerce and communication portals.
- Your organization can capture and benefit from institutional
knowledge, and strengthen customer relationships.
- All for a low pay-as-you-go price, accessed over the Internet
with a standard browser!
Collaborate to Improve Teamwork with
a Hosted Portal Solution
Many organizations find that using a portal gives them a strategic
advantage. BlueDog helps you make use of innovative web technologies
to communicate with customers, partners, employees and vendors.
These 'portals' can range from company intranet to an informational
presence on the Web. Many of our clients use their websites
to build awareness for their organization -- and BlueDog's managed,
hosted approach means a client's site is capable of conducting
basic or complex e-commerce transactions. Our managed portal
solution makes your organization's presence on the Web a tool
for awareness-building, a public relations tools, or a foundation
for basic e-commerce -- helping you stay ahead of the curve.
The World Wide Web represents an opportunity for your organization
to have a global presence at a fraction of the cost of any other
medium. You can promote your services and products to a huge
audience no matter what size your organization is, and extend
your reach globally. For the first time many small and medium
sized enterprises are able to compete with the big players,
or open up entirely new opportunities.
Your organization's information is not locked into a single
location. Authorized employees, vendors, or customers at any
location can access data through a private, secured Internet,
Intranet or Extranet site. A shared resource portal allows project
managers to update jobs on site, create reliable forecasts from
changing information, and monitor responsibilities and deadlines.
Multiple locations can share, process and update information
worldwide via any personal computer running a standard browser
and internet connection.
What Does Data Mining have to do with CRM? Customer Relationship
Management is about looking at your business from the point
of view of satisfying existing customers first, rather than
the pre-occupation with only acquiring new ones. At a basic
level, that means acknowledging and recognizing customers--
whether that is just getting their name right or sending relevant
communications to them. Above that, it involves motivating customers
with appropriately targeted propositions and then rewarding
them for their business, through all aspects of your product
and service offering.
Data Mining is the automated extraction of hidden predictive
information from databases. The relationships and patterns revealed
though data mining help to build predictive models of behavior
used to craft more accurate marketing and sales campaigns.
Data mining and CRM software allows users to analyze large
databases to solve business decision problems. Data mining is,
in some ways, an extension of statistics, with a few artificial
intelligence and machine learning twists thrown in. Like statistics,
data mining is not a business solution, it is just a technology.
CRM, on the other hand, involves turning information in a database
into business decisions. For example, consider a catalog retailer
who needs to decide who to send a new catalog to. The information
incorporated into the customer relationship management process
is the historical database of previous mailings and the features
associated with the (potential) customers, such as age, zip
code, their response in the past, etc. The software would use
this information to build a model of customer behavior that
could be used to predict which customers would be likely to
respond to the new catalog. By using this information a marketing
manager can target only the customers who are likely to respond.