You can easily choose components to take advantage efficiency-building teamwork applications, improve communications, bolster use of organizational intelligence. Using 'mass-customization,' we construct a solution from our products-- we implement the code, integrate with existing data sources. And deployment happens in no time at all! [Details]

• You reach a greater audience of consumers and constituents with e-commerce and communication portals.
  
  
• Your organization can capture and benefit from institutional knowledge, and strengthen customer relationships.
  
  
• All for a low pay-as-you-go price, accessed over the Internet with a standard browser!

Collaborate to Improve Teamwork with a Hosted Portal Solution

Many organizations find that using a portal gives them a strategic advantage. BlueDog helps you make use of innovative web technologies to communicate with customers, partners, employees and vendors. These 'portals' can range from company intranet to an informational presence on the Web. Many of our clients use their websites to build awareness for their organization -- and BlueDog's managed, hosted approach means a client's site is capable of conducting basic or complex e-commerce transactions. Our managed portal solution makes your organization's presence on the Web a tool for awareness-building, a public relations tools, or a foundation for basic e-commerce -- helping you stay ahead of the curve.

Improve Communication

The World Wide Web represents an opportunity for your organization to have a global presence at a fraction of the cost of any other medium. You can promote your services and products to a huge audience no matter what size your organization is, and extend your reach globally. For the first time many small and medium sized enterprises are able to compete with the big players, or open up entirely new opportunities.
Your organization's information is not locked into a single location. Authorized employees, vendors, or customers at any location can access data through a private, secured Internet, Intranet or Extranet site. A shared resource portal allows project managers to update jobs on site, create reliable forecasts from changing information, and monitor responsibilities and deadlines. Multiple locations can share, process and update information worldwide via any personal computer running a standard browser and internet connection.

Gather Intelligence

What Does Data Mining have to do with CRM? Customer Relationship Management is about looking at your business from the point of view of satisfying existing customers first, rather than the pre-occupation with only acquiring new ones. At a basic level, that means acknowledging and recognizing customers-- whether that is just getting their name right or sending relevant communications to them. Above that, it involves motivating customers with appropriately targeted propositions and then rewarding them for their business, through all aspects of your product and service offering.

Data Mining is the automated extraction of hidden predictive information from databases. The relationships and patterns revealed though data mining help to build predictive models of behavior used to craft more accurate marketing and sales campaigns.

Data mining and CRM software allows users to analyze large databases to solve business decision problems. Data mining is, in some ways, an extension of statistics, with a few artificial intelligence and machine learning twists thrown in. Like statistics, data mining is not a business solution, it is just a technology. CRM, on the other hand, involves turning information in a database into business decisions. For example, consider a catalog retailer who needs to decide who to send a new catalog to. The information incorporated into the customer relationship management process is the historical database of previous mailings and the features associated with the (potential) customers, such as age, zip code, their response in the past, etc. The software would use this information to build a model of customer behavior that could be used to predict which customers would be likely to respond to the new catalog. By using this information a marketing manager can target only the customers who are likely to respond.